A fresh new Shopify e-commerce website for an officially licensed gear powerhouse

Design Lead

Dumbgood was blowing up but their existing e-commerce experience wasn’t connecting with their devoted customers and didn’t accurately reflect who they were as a brand. I lead all design on the reimagining of their Shopify store, including a trippy “God-mode” that made every product viewable.

A major goal of the project was to not overburden the Dumbgood team with having to write copious amounts of copy.

Highly tappable selections made it easier for customers to get to what they want.