Tootsie Roll

A playful online home for America's favorite candy company

Design Lead, ACD, Strategy

I was given just over one day to mock up designs and put together a presentation for a really important pitch to Tootsie Roll Industries. The art direction was meant to appeal to people’s sense of childlike wonder and imaginations and resonate with all age groups. Most importantly, it was meant to be fun. I proposed the use of multiple illustration styles that could be used in a mix and match way to help differentiate the site from others in the space. The good candy and Mr. Owl illustrations were made by @ericasirotich, others by me 🙂

Product cards that “made it rain”
candy on hover.

Keynote presentation complete
with fun animations.