Nokia
Transforming an iconic consumer brand to become the next gen B2B leader
![](https://cdn.tdefran.co/2024/04/15124134/LaptopIPMobileAnyahul-440x259.png)
- Role
- Design Lead, ACD
The redesign of Nokia.com reenergized the brand with a crystal-clear articulation of Nokia’s B2B strengths, while modernizing how the company relates to its customers. By providing a cohesive, reusable, cross-functional design system, 14 disparate sites and over 18,000 pages were turned into a unified, global experience.
![](https://cdn.tdefran.co/2024/04/15124149/FullIPMobileAnyhaul-440x986.png)
![](https://cdn.tdefran.co/2024/04/24181208/Nokia_Mobile1-440x300.png)
![](https://cdn.tdefran.co/2024/04/20091943/NokiaCropped-440x525.png)
![](https://cdn.tdefran.co/2024/04/15123952/LaptopTriPhoto-440x259.png)
![](https://cdn.tdefran.co/2024/04/24181251/Nokia_Mobile2-440x300.png)
![](https://cdn.tdefran.co/2024/04/20091725/NokiaGraphic3x-440x259.png)
![](https://cdn.tdefran.co/2024/04/21163307/Nokia_ProductsLaptop-440x259.png)
![](https://cdn.tdefran.co/2024/03/21170033/Nokia_SectorSliderLaptop-440x259.png)