Apple Siri

A new look for Apple's powerful digital assistant tool, Siri

Design Lead, Sr. Art Director

The Apple Siri team needed to shift their product strategy of being thought of as a personified virtual assistant to a no nonsense digital tool. I was tasked with leading the design efforts — making sure to adhere to the well-established Apple brand guidelines. Moments of surprise and delight were sprinkled throughout, making the single page site an airy, enjoyable scrolling experience. Forward thinking decisions were made to ensure for design and content flexibility, knowing how often Apple updates products and services, which has allowed the design to remain largely intact to this day.